Introduction
This Privacy Policy explains how Worth Lovin, an affiliate-supported review and comparison site operated by Kicking Ass Media LLC, collects, uses, and shares information when visitors access the site, submit forms, or interact with links and advertisements. This policy covers information collected through the website and related communications. It is intended to be clear and practical, though certain practices may differ depending on the services used and changes to the site over time.
By using the site, visitors acknowledge that some data collection may occur through cookies, analytics tools, ad platforms, and affiliate tracking technologies. If a visitor does not agree with this policy, the safer course is to stop using the site and its forms.
Information We Collect
Worth Lovin may collect information that visitors provide directly and information collected automatically by the website and its partners. This can include:
- Contact form submissions, including name, email address, and any message content a visitor chooses to send.
- Cookie data and similar identifiers used for analytics, advertising, and session management.
- Analytics data such as page views, clicks, scroll behavior, approximate location, and referral source.
- Ad-platform click IDs such as gclid, msclkid, wbraid, and gbraid when a visitor arrives from paid advertising.
- Referrer information showing the page or website that sent a visitor to Worth Lovin.
- Device and browser information, including device type, operating system, browser version, and technical log data.
Some of this information may be collected automatically by third-party tools rather than directly by Kicking Ass Media LLC. The exact data collected can vary based on the visitor’s browser settings, consent choices, and the integrations active on the site.
How We Use Information
Information collected on Worth Lovin may be used to operate the website, measure audience activity, and improve content and site performance. Uses may include:
- Site analytics and performance monitoring.
- Conversion tracking for advertising and affiliate referrals.
- Responding to questions, comments, and other contact requests.
- Detecting fraud, abuse, or technical issues.
- Maintaining records required for business, legal, or administrative purposes.
Some customers may see more relevant content or fewer duplicate requests as a result of these uses, but results vary based on device settings, consent preferences, and third-party tools.
Third Parties
Worth Lovin may share or disclose information with service providers and advertising partners that help operate the site. These parties may have their own privacy practices, which should be reviewed separately.
- Google Ads: used for advertising measurement, attribution, and remarketing where enabled.
- Microsoft Ads: used for advertising measurement and conversion tracking where enabled.
- Affiliate networks: including MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods, which may track clicks, leads, or sales for commission purposes.
- Hosting provider: used to deliver and secure the website, store logs, and support technical operations.
- Email provider: used to receive and manage contact messages sent through the site.
Third-party platforms may combine information they collect from Worth Lovin with data they collect elsewhere, subject to their own policies and user settings.
Cookies & Similar Technologies
Cookies, pixels, tags, and similar technologies may be used to remember preferences, analyze traffic, support advertising, and track affiliate interactions. Some cookies are necessary for basic site functions, while others are optional and may be limited or blocked through browser settings or consent tools, where available.
Disabling certain technologies may affect how the site functions or reduce the accuracy of analytics and advertising attribution. Individual experiences may differ depending on browser configuration and device type.
Your Rights
Depending on where a visitor lives, rights may be available under laws such as the GDPR or CCPA/CPRA. These rights can include:
- Access to personal information held about a visitor.
- Deletion of certain personal information, subject to legal exceptions.
- Correction of inaccurate information, where applicable.
- Opt-out of targeted advertising or certain sharing for advertising purposes.
- Objection to or restriction of certain processing activities, in jurisdictions that recognize those rights.
Requests may be subject to identity verification and legal retention requirements. Where applicable, visitors may also be able to use browser-level tools or platform settings to limit cookies and advertising signals. Results vary based on jurisdiction and the nature of the request.
Data Retention
Kicking Ass Media LLC retains information only as long as reasonably necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law. Retention periods may vary by data type. For example, contact messages may be kept for customer service, recordkeeping, or legal reasons, while analytics and advertising data may be retained according to third-party platform settings.
When information is no longer needed, it may be deleted, anonymized, or archived in accordance with business and legal requirements.
Contact for Privacy Requests
For privacy questions, access requests, deletion requests, or opt-out requests, contact the site by email at rick@kickingassmedia.com. If a written request is needed, it may also be mailed to:
Kicking Ass Media LLC
290 Dunthorpe Drive
Medford, Oregon 97504
Privacy requests should include enough detail to identify the request and the information involved. Responses may take time depending on request complexity, legal obligations, and verification needs.